So last week I was sitting in the lobby of an RIA firm I was visiting. This particular lobby was straight out of the 1980s, with a decor one doesn’t normally see in today’s supposedly more modern age. This room had the feel of old money. This particular lobby also had a big screen TV tuned to the Cable News Network, better known as CNN. As I had a few minutes to pass before my meeting, my gaze turned toward the TV just in time to witness a “Breaking News” update. Given the numerous global hot spots and the multitude of potential newsworthy events that could potentially be shortly revealed, I focused my full attention onto the TV screen waiting for the update. I had been traveling so I was a bit out of touch. The “breaking news” announced it’s presence with authority, accompanied by enlarged bold type and some sort of seemingly important musical accompaniment to catch the casual viewers attention. Almost like a John Williams Star Wars oriented composition. It was strange. And here it was. Apparently the headline writing editors at the so called Cable News Network decided to issue a Breaking News alert to announce that the wreckage of Malaysia Air Flight 370 still had not been found. In other words, a breaking news alert was issued to announce that there was actually no breaking news to report. Hmmmmmm. Interesting.
OK. I get it. Breaking News reports put the casual viewing public on alert…perhaps gathering additional eyeballs that are so desired by Big Advertising. So, while not exactly Walter Cronkite (Google this reference if this doesn’t ring a bell) worthy “Breaking News” is now as much a sales tool as it is an actual editorial news judgment. And given the wholesale destruction that Internet bypass has wreaked on traditional media outlets, I understand that the business imperative now in many cases trumps the public interest imperative supposedly held sacrosanct over the years by traditional news gathering organizations.
But I have limits. And they have pretty much been reached. Once my trip concluded, and after another long day of running my investment advisory firm, managing our series of Model Portfolios, returning a large number of phone calls from a multitude of ETF sponsors that my firm is actively researching for potential investment, and, finally, speaking to a number of RIA custodian platform research desks interested in learning more about my firm’s new mutual fund, I returned home and settled quickly onto the couch in the family room of my Connecticut home the other night to turn on the TV and quickly (hopefully) catch up on the newsworthy events of the day. At least the ones that I had not already been made aware of and processed.
What I saw thoroughly disillusioned me. The “Breaking News” tagline running across the bottom of the screen I was watching stated that somebody named V. Stiviano had apparently stated that somebody else named Donald Sterling was not a “racist”. Of course I am referring to the current owner of the Los Angeles Clippers basketball team (Sterling) and somebody affiliated with him in some form or fashion (Stiviano). I understand the uproar surrounding this story. I get the issues. I understand that the larger meaning intertwined with this general topic of race are completely newsworthy and certainly mandate thoughtful analysis and reporting by the national media.
However, the idea that some overly Botoxed faux celebrity wannabe is apparently a newsworthy enough source from which to seek a quote and a subsequent interview with Her Majesty the Doyenne Barbara Walters is appalling and shows just how far the national news media has sunk into the mire. And why report a point of view from this particular overly Botoxed faux celebrity wannabe when it flies completely in the face and is wholly contradicted by the body of evidence that has been collected over the multi-decade long NBA team ownership tenure of Mr. Sterling. From all the collected evidence and responsible reporting that currently exists in the public record, it is hard to argue with the point of view that Mr. Sterling is best characterized as being a despicably soulless, mean spirited, overtly racist, multi-billionaire, slumlord. No quotes from overly Botoxed faux celebrity wannabes are necessary to inform the public in this matter. CNN. Grow up. Become the Cable News Network again. You are better than this. Jeff Zucker needs to remember that he got his start in the business actually presenting something to the public of value. At the present rate, with its apparent journalistic standards currently in practice, CNN may likely soon offer a prime time show to whatever remains of the Swedish Bikini Team (again, Google this reference if it doesn’t ring a bell).
Which brings me to CNBC. I hate what CNBC has become. Its awful. Its unwatchable. Its embarrassing. In its present form, it should be gently but nevertheless immediately euthanized. Did I mention that it was embarrassing. I recall fondly the era of more informed business news, circa approximately 1988. Back then, the Los Angeles based Financial News Network (FNN) was actually the top dog while CNBC was a relatively unknown non-entity. Much like Bloomberg Business news channel is today. But after some horrendous financial and corporate mismanagement, FNN became a severely wounded media property that could no longer exist on its own..thus falling into the arms of CNBC. Beginning in the early 1990s, CNBC became the dedicated business channel of record on cable. Which at first was OK. Actually, for a good number of years, it was OK. It was informative, in a general sense. It gave investors, professional or otherwise, general context through which and from which to generally inform investment opinions. It reported news. As facts. It included informative editorial commentary. In short, it was OK. It worked. Ratings were good. It was a profitable channel. But GE wanted more. It wanted stars. And Big Hair.
That good reputation was all destroyed, permanently in my opinion, once the Internet led NASDAQ bubble subsumed all other business reporting. The CNBC talking heads became unabashed cheerleaders of the Bull Market that seemingly wouldn’t end. This all culminated when one of the CNBC leading lights actually published a book with a title something along the lines of “Use The News”, if I remember correctly. Use the news for what, actually? To paper the bottom of the parakeet cage? To use as charcoal starter for the weekend neighborhood barbecue gathering?
The publishing of this book was a singular height of misplaced hubris and intellectual dishonesty and, in my opinion, helped sow the seeds that ultimately destroyed CNBC as a front line reputable business news entity. The idea that regular investors could “use the news” to actually inform themselves to the point where they could successfully trade the markets is a wholeheartedly silly proposition bordering on editorial malpractice.
And its gotten worse since. Much worse. And the audience has responded in kind. The CNBC audience has essentially evaporated. Circa 2014, the average daylong audience of CNBC is down considerably more than 50% from not so long ago, with some “shows” on the channel actually recording ratings down almost 75% from prior peaks. There have been a lot of “talent” body bags leaving CNBC HQ over the last few months. And don’t get me started on the CNBC princeling who effectively transformed himself over the years into nothing more than an overly caffeinated carnival barker where once he occupied the relatively rarefied position as successful Hedge Fund Manager. He must hear a clock ticking somewhere in the background. At least he should.
There is more. Remember the Wall Street Journal? The 2 section business newspaper of record that very profitably existed for over 90 years from its founding on into the 1990s? At which point it transformed itself into a 3 section daily offering in order to begin the process of allowing a more non-business general audience to find favor with a publication put out by a highly dysfunctional family dynasty that was imploding with increasingly rapid efficiency.
The Wall Street Journal has become little more than a New York City centric general news audience quasi-tabloid financial news grocery store check out stand publication. At times it makes even TMZ look good. Which is really hard to do.
TMZ operating as a legitimate news source? “Breaking news” now showcasing itself on Twitter more than other media publications combined? Seriously? Is this what we have become? Twitter as a quasi news organization?
Walter Cronkite where are you.